Table of
Abstract
i
Acknowledgements
iii
List of Tables
vii
List of Figures
x
Glossary of Terms
xi
Introduction
xiii
Methodology
Xxvii
Chapter 1 | HERstory
1.1 | The HERstory of Feminism
1.2 | The Three Waves of Feminism
1.3 | The HERstory of Marketing to Females
1.4 | Analysis
Chapter 2 | Marketism
2.1 | Current Marketing Situation
2.2 | Millennials
2.3 | Analysis
Chapter 3 | FEMarketing
3.1 | Empowertising
3.2 | Feminist Slogan T-Shirt’s Case Study
3.3 | Femvertising