Diseño reflexivo de problemas, Monografía Monografía de grado ESUMER | Page 117

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observations of the elements and its relations could be made. Those observations
give information about how the system changes.
A careful analysis and understanding of each of the elements and relations
presented in this model is imperious in order to create, in an effective way,
common imageries around a given object, by means of publicity or by means of
semantic contents put in the object itself.
Objects, what is being designed?
The word “object” has several senses and meanings. The Webster’s New World
Dictionary says:
Object: noun. 1. a thing that can be seen or touched; material thing that occupies
space 2. a person or thing to which action, thought, or feeling is directed. 3. what is
aimed at; purpose; end; goal. 4. Gram. a noun or other substantive that directly or
indirectly receives the action of a verb, or one that is governed by a preposition. 5.
Philos. anything that can be known or perceived by the mind
From these descriptions can be deducted that an object could be anything material
or immaterial since it can be perceived by the mind, is aimed at, or receives the
action of a verb.
It means that in a linguistic sense, designers do not design objects because an
object could be anything, with or without finality. However, object also means
purpose, end, goal. It could be confusing. Do designers design “things” or “end
goals”?
Designing is an intentional activity. The teleological condition of the design activity
means that everything we design has an objective, finality. Objectives are actions,
and actions are represented using verbs.