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expected effect, the designer is designing the user. Although this is true always –
the designer is designing not only the object, but also the user–, in most cases the
designer is not aware of that. Here the essential point is the responsibility the
designer has in the induced change in the behavior of an individual or a group. In
order to design successful products (objects) it is necessary to clearly understand
how individuals (users) behave and it is also necessary to be capable of predicting
how the product will modify such behavior. This is an important factor in the
selection of objective markets.
This paper is intended to illustrate how the complex relations that exist among four
constituting elements of the so–called cultural identity influence the decisions
involved on the design process. The hypothesis this research is based on are a)
The nature, the men, the culture and the objects conform a closed system (cultural
identity), capable of self–generation–test–regeneration–modification, that grows
and evolves in an epigenic spiral. b) The cultural identities create objects whom at
the same time, create and modify those cultural identities, configuring an
autopoietic system. c) The human being creates objects that uses and
appropriates, and those objects promote collective and individual behaviors,
communities of significance. d) Design is a cultural teleological process, which
follows an identifiable pattern throughout the time. The identification of such pattern
permits the generation of reasoned ideas of future, harmonious with the past–
present and as a conclusion, products designed with these criteria will be more
easily accepted by the groups for which they were designed for.
Introduction
Culture is the set of psicobiological processes that permits to the man transcend
the sensitive experience throughout the abstraction, which is a manifest
interpretation in signs and symbols to convert the universe in a world appropriated,
used and semantized. Culture is one and universal, it refers to the possibilities of
(http://www.kronos.org/bitacora/04-abril-99/1517Miercoles28-4-99 Edición Tarde)