102 products on users’ behavior. Also, with the knowledge acquired, there will be possible to characterize the product in a way that makes easier the introduction of a given product on a market.
Brief description of the model [ Nature – Man – Culture – Objects ] The cultural identities development could be explained using the complex relationships network [ N – M – C – O ], which is an anthropocentric model, since it considers individuals as the center of the cultural identities and the design processes, and heptadimensional, considering each of the relations among each of the four constituting elements as a dimension. The seventh dimension is time, axis used to project the model to fully understand the actions and relations in its interior in a chronotopos that allows us to see the evolving processes that condition its change dynamics.
Design, as a product of the cultural identities, must consider all of the relations that form the structure of the [ N – M – C – O ] model. Those relations could be expressed as: Man – Objects: These are the Use and handle relations, explain the modifications on the individual behavior of the user when he / she uses the object. Consider the communicative, and ergonomic. It explores the symbolic, the semantic and the syntactic elements in the objects.
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Culture – Objects: The culture as objects generator and objects as cultural identities creators. This
Objects relation also explains on a historical basis the continuous cultural development trough objects, and the continuous development of objects because of the cultural evolution. Studies the impact a given object has in the cultural identities. Explores the dimensions in which products can create behavioral modifications on users in a way that is strong enough to significantly influence the user and user’ s tribe.