SUPER BOWL BOULEVARD ENGINEERED BY GMC
Broadway between 34th & 47th Streets
Wednesday, January 29 - Saturday, February 1; 12PM - 10PM
For four exciting days, Super Bowl Boulevard Engineered by GMC is the biggest and brightest show on Broadway. Spanning thirteen blocks along one of the world's most famous streets, the Boulevard is the epicenter for NFL fans during Super Bowl XLVIII celebrating all things football. Fans from all over the world and residents of the region will stop by to engage with the NFL, the New York/New Jersey Host Committee and the League's broadcasting partners and sponsors.
Critics agree that Boulevard serves as a remarkable opening act to what surely will be "the COOLEST game in history."
By registering, you will be entered for a chance to win (2) tickets to Super Bowl XLVIII*. Also, registering online will allow you to pick-up your badge at Super Bowl Boulevard where you can:
Take a photo with the Vince Lombardi Trophy!
Receive FREE autographs from NFL players!
Kick a field goal through NFL uprights!
Visit the broadcast sets of NFL Network, ESPN and FOX!
Ride the 60' foot toboggan ($5 per ride donated to MillionTreesNYC)!
Visit NFL sponsor displays and receive FREE giveaways!
You will need your unique code in order to receive your Super Bowl Boulevard badge. This will allow you access to all the attractions and allow you to receive photos and videos that you can share with your friends. You can pick up your badge with any one of our NFL Brand Ambassadors located on every corner of every block from 34th to 47th streets on Broadway. You can also pick up your badge at the toboggan ticket sales window located at 3 Bryant Park Plaza, enter at 41st Street or at 42nd Street west of 6th Avenue.
You must be 18 or over to register online. Fans may also register on-site at Super Bowl Boulevard with one of the NFL Brand Ambassadors. A parent or legal guardian must register for minors under the age of 18 and may do so either online or on-site.