Discovering YOU Magazine September 2024 Issue Draft | Page 18

BEAUTY AND FASHION

6 Back-to-school Style

Trends Gen Z will Love

Article from BPT Website

(BPT) - As the school bells ring in a new year, Gen Z - who now make up nearly 70 million of the U.S. population - are ready to showcase their unique style. Here's a look at what students born between 1997 and 2012 will be wearing to set the stage for a stylish school year.

Social media and influencers are revolutionizing Gen Z fashion by driving trends and shaping new styles through viral content. The revival of aesthetics like Y2K brings back nostalgic styles with a modern twist. This blend of digital influence and retro vibes creates a dynamic fashion landscape that keeps evolving with each trending moment.

Gen Z fashion is bold, comfortable and driven by a celebration of self-expression. Walmart gets it. The retail giant recently relaunched the $2 billion brand, No Boundaries, with a team of dedicated fashion designers specifically with Gen Z in mind. The collection features new styles, high-quality materials and unbelievable pricing, catering to the latest fashion trends and budget-conscious shoppers.

Walmart's new No Boundaries line embraces new modern shapes like baggy fit jeans, drop shoulders, cropped tees and oversized sweat sets. The new line boasts high-quality fabrics that are on-trend, including seamless stretch, power mesh, lux fleece, authentic denim and even the first-ever plant-based bra pad made from over 75% sugarcane.

So, what trends are Gen Z wearing this fall? Based on a survey of Walmart customers, up to 80% of what they purchase are pieces they can mix and match to fit their personal style and aesthetic.

Going Grunge. Baby tees, tie-dyes and oversized tops give a little rebellious, super effortless 90s-inspired look.

Sporty Streetwear. Cargos, hoodies and fluid, skater styles make a bold statement.

Prep School. A modern aesthetic featuring collegiate-inspired classics like pleated skirts, polos, boucle and plaid.