BEAUTY AND FASHION
Escape with 2018's
Top Trending Color
Article by Dee Schlotter
(BPT) - Whether you've been a loyalist to the same shade of green for the last decade or if you're an evolving follower of trends whose color choices have shifted over the years, the trending color of 2018 is sure to surprise and intrigue you. Indeed, black is back. But how was this classic shade named the trending color of the year? While many assume the choice is random, trending colors are based on many influencers, but where do they really begin? Trending colors arise from consumer preferences, which are formed by societal influences, such as politics, economics, lifestyle and overall sentiment. We as a society hold the power of prompting new color trends based on our ever-changing attitudes, ideas and actions.
Dee Schlotter, senior color marketing manager for PPG, a leader in paint and color, understands the path to determining each year's top trending color. Schlotter and more than 20 PPG color stylists from around the world meet annually at the company's Global Color Trends Workshop. "Our team of global color experts assess societal and cultural influences to forecast what colors will be popular in home decor, consumer goods, automotive and even airplanes for the upcoming year," Schlotter says. "We also look at what's happening in society, and the state of people's emotions because of current events. All of this information
helps us predict what colors will truly resonate with people in the coming year, especially when it comes to the paint in their homes."
2018 finds its color of the year in a reflection of people's daily lives and their need to find an escape.
'Black' to basics
"The PPG Paints brand's 2018 Color of the Year is Black Flame (PPG1043-7). It offers the silencing impact of black with the possibility and hopefulness of indigo seen in the color's undertone," says Schlotter.
Schlotter adds that black will be very popular in 2018 because it offers a break from an often chaotic and over-worked world. "With society facing overstimulation and a need to take refuge, the color black offers a comforting retreat, and a chance to start new and get back to the basics," she says. "Black Flame