MIND YOUR BUSINESS
To Kate, real-time is the time that matters most. Yes, it is important to combine real-time with historical data and context (no one wants to mistake a blip for a trend), but not having fast, reliable data that presents the "now" is a miss.
With more than 12,000 customers, over 2,500 valued employees, and 21 offices in the U.S., keeping up with what is happening in the moment has obviously paid off.
I hope these lessons for unlocking business growth inspire you as they've inspired me. And I hope they unlock your own organization's success.
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with a decision and they know when to pivot or change direction.
Marine Layer has created massive success with "absurdly soft shirts that are perfect for a 7-day weekend kinda lifestyle." The company started when the founder's girlfriend threw away his favorite shirt and grew with the help of friends and a '69 VW bus. What was once a shirt company now spans almost every type of apparel. Flexibility can take you to successes and growth you didn't anticipate.
Making decisions in real-time
Fourth, make decisions in real-time. This is the counsel of Kate Hultin-Schott, Director, Consulting at Armanino LLP. Armanino is one of the top 25 largest independent accounting and business consulting firms in the United States. They are a nationwide leader serving privately held companies and private individuals, as well as nonprofit organizations and public entities. Kate is a fan of historical trend analysis and looking at trends over quarters. But she is justifiably frustrated when companies make decisions based on old data. She questions why we demand real-time data from every other aspect of our lives - sports scores, weather, traffic - but are fine waiting days, weeks or even months for business data.
"With more than 12,000 customers, over 2,500 valued employees, .... keeping up .... is happening in the moment ...."