MIND YOUR BUSINESS
Article by Sarah Acton, Chief Customer Officer, BILL
what your customers want, expect and are willing to pay for is music to any organization's ears.
Based in San Francisco and now in its 41st year, SFJAZZ is the largest non-profit jazz presenter in the world. Originally founded in 1983 as a two-day festival, SFJAZZ serves over a quarter of a million fans and students every year through its year-round concert, commissioning and education programs.
SFJAZZ CEO Greg Stern has built the nonprofit's success on understanding his audience of jazz fans and artists, connecting with local communities in San Francisco, and finding ways as a nonprofit to build a revenue stream from patrons and donations.
Greg knows that San Franciscans want more jazz, more often. SFJAZZ produces 400 shows a year between two
One of the most exciting aspects of my role as Chief Customer Officer at BILL is learning from our customers every day. There are always new lessons, especially in today's world of rapid change in consumer behavior, business practices and technology. We recently hosted a group of customers to network and share their experiences regarding unlocking business growth with others. This topic proved compelling for our panelists and attendees alike, with many businesses facing some of the same challenges.
Entrepreneurs and leaders are powering through - finding ways to attract and retain customers and developing growth strategies that are working. I was particularly inspired by four pieces of advice that any organization can implement to win.
Understanding your customer
SFJAZZ reminded me that knowing
Unlocking Business Growth: Lessons from Inspiring Leaders