BUSINESS CENTS
So, what are these young hustlers saving for? While many are investing in cryptocurrency or stocks, or putting money aside for college, a house, or a big purchase, their main goal is a familiar one: gaining financial independence from the Bank of Mom and Dad.
These side hustles are also reshaping how they use screen time. Gen Alpha now spends 3.5 fewer hours per week on screens for entertainment or relaxation compared with Gen Z. Instead, they’re dedicating about a fifth (20.3%) of their screen time to their hustles, slightly more than Gen Z, at 19.5%.
With the rising cost of living driving more people to seek extra income, the youngest cohort of workers are leading the charge—and they don’t plan to slow down. Over half of Gen Aers (51.5%) say they intend to turn their side hustle into a full-fledged career.
As these generations enter the workforce in greater numbers, they’re ditching the traditional path and forging their own. They’re not just getting the bag—they’re redefining how it’s earned.
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the marketing director at Whop, tells Fast Company. “Many of today’s biggest creators started posting content when they were teenagers—and now they realize that this is a way for them to make real money.”
"With the rising cost of living driving more people to seek extra income, the youngest cohort of workers are leading the charge and they don’t plan to slow down. Over half of Gen Aers (51.5%) say they intend to turn their side hustle into a full-fledged career."