MIND YOUR BUSINESS
opening a new store presents the opportunity to reach more customers, but deciding when and where to open that new shop can be complex. By analyzing how comparable businesses are performing in potential locations, a small business owner can pinpoint their most advantageous expansion opportunity based on consumer spending patterns in those markets.
"Understanding trends and making the most of them can make a huge difference for any small business," said Prasanna Dhore, chief data officer at Fiserv. "Right now, businesses that can offer consumers a memorable experience are especially well positioned to succeed."
Small businesses, and the businesses that serve them, should be optimistic as consumer spending remains resilient despite inflation, and using current data can help them keep their fingers on the pulse of consumer needs and wants.
For more information on the health of small business, visit the Fiserv Small Business Index at fiserv.com/smallbusinessindex.
" Small businesses, and the businesses that serve them, should be optimistic as consumer spending remains resilient despite inflation, and using current data can help them keep their fingers on the pulse
of consumer needs
and wants."