BUSINESS CENTS
79% are more likely to purchase products with a scannable barcode/QR Code (via smartphone) that provides the additional product information that they would want to seeThe Future of Shopping
Much has changed in consumers' shopping habits, expectations and experiences in recent years. From booming e-commerce to self-checkout lanes and global product sourcing, it's a new world that's constantly changing with increased digital information capabilities.
From simple lines and spaces to complex QR patterns, the evolution of the barcode reflects broader technological advancements and a growing emphasis on consumer empowerment. Today's advanced barcodes can help consumers make better, more-informed purchasing decisions, transforming the way we shop and interact with products.
In a world where knowledge is power, modern barcodes will provide the information you need to shop with confidence and ease, and the benefits of a tech-enabled, always-on, enriched shopping experience will soon be at your fingertips. For more information, visit www.gs1us.org/50.
"Much has changed in consumers' shopping habits, expectations and experiences ...."
including nutritional facts, allergen warnings, user reviews and usage instructions. This helps consumers make better-informed choices, catering to their specific needs and preferences while protecting consumer safety.
3. Shopper perks: Discounted pricing, coupons and other engagement opportunities can be accessed via QR codes. Retail items can be labeled with links to promotions, recipes, instructions for use and more. The possibilities are endless, and progressive brands will soon be leveraging this capability to further solidify consumers' relationship with their products.
4. Safety and authenticity: Concerned about counterfeit goods? Scanning a QR code can confirm the product's authenticity, ensuring you're buying the real deal. This technology is also applied to manage inventory and recalls, minimizing the spread of foodborne illness outbreaks. And if a product is recalled for health or safety reasons, the QR code can be scanned to obtain details, helping you determine whether a product is affected or if it is safe to use.