Discovering Mechanics: Louis Renault e-book (RENAULT) | Page 113

 Design is a primordial factor in market success for a vehicle.
 Though the technical aspects of design work are much more
complex to describe, design personnel obviously require
imagination, creativity and an acute sense of aesthetics.
 The Design Department is directly responsible for everything
motorists see, feel and hear in their vehicles: for everything the
customer perceives, for everything that generates an aesthetic
response and practical satisfaction.