Discover the Secrets of Selling Product Description Discover the Secrets of Selling Product Descriptio

TOP Secrets of Selling Product Description
When it comes to product descriptions, you need to ensure that it is seductive and will entice your
readers. The secret in writing a great product description is to follow a proven process in order to
sell, persuade and engage. Here is what you need to learn.
Writing Product Descriptions

1. Define your buyer persona
Take note that the buyer persona is an imaginary customer. She or he represents the target
audience. In describing the buyer persona, you need to think what he is reading as well as sites he
visits because it will be your help in understanding the right tone. It will be your help to know the
best product descriptions.
2. Make comprehensive list of benefits and features
Before you begin writing a product description, you need to list all the specs and features and be
sure that you translate it to benefits. The feature is about your product and the benefit is the
explanation of what your feature does for your readers.

3. Tone of voice
Your tone will differentiate you from your competitors that are why you need to ensure that you
entice your readers. You need to provide a strong impression about your company personality and
culture. Make sure that you let your personality shine in your content and it is better if you add
some humor.
4. Scannable format
In order to entice individuals to buy your product, you need to read your copy. The format you use
need to be scannable. Your product needs to have straightforward headline, engaging story as well
as bullet points. The smallest font size you need to use is 16 and you also need to use different
colors in order to attract attention.

5. Create a first draft
The time you know your buyer persona and have a planned content, you will not have a hard time
in writing the first draft. It is not easier to write your first draft since you have what you need. With
this, you need to go through your features list, objections and benefits. If you have list that is short,
be sure to include the most essential benefits first before writing the least important.
6. Edit your text
To boost your persuasiveness, you need to edit your text. Editing the text does not mean correcting
the grammar mistakes and typos alone because you need to edit it to make it more persuasive,
engaging and readable. In doing this, you need to read your list of benefits and features to make
sure you do not miss anything. You also need to check the engagement level and be sure to improve
the readability by replacing the difficult words with simple words. You also need to replace the
generic phrases with certain details to increase credibility.