Discover Fort Collins Magazine Winter 2020, Issue 1 | Page 9

HISTORY of DISCOVER FORT COLLINS MAGAZINE The Idea DFC Magazine was created by a Group of Old Town Merchants in 1999. Inspired by The Santa Fe Catalog, a publication that featured merchandise of local businesses in a classy presentation, the magazine was first pub- lished in the spring of 2001. this was the news! DFC adopted, then evolved this format to re- flect our community with pricing that would en- able ALL businesses to participate. The choice for covers would always be exciting art so that it never would feel dated. Therefore, custom- ers would hold onto the magazines indefinitely. That gave the magazine EXTREMELY VALUABLE SHELF LIFE. The magazine’s quality design was enhanced by print on high-end glossy paper in order to be a standout above other maga- zines. In time, businesses from Loveland, Gree- ley, Windsor, La Porte and Wellington became involved. After 20 years it’s charm continues to serve the Northern Colorado community. DFC with its Classy Art Covers NOW has a Huge Fan Base. Thanks for Being a Fan! Happy Holidays! f r o m t h e s t a f f at discover fort collins magazine DFCMag.com