Diren Naidoo Portfolio 1 | Page 7

Human First is a campaign aimed to help lessen the effects and spread of racism. It is based around the concept that “RACISM IS NOT GENETIC, IT’S TAUGHT”. The group and myself chose this concept as no one is born a racist; instead we pick it up indirectly or directly depending on our surroundings. As a result , this it has a direct influence on how we interact with certain individuals. “ We are HUMAN FIRST” Group members consisted of Shejali Kandhai, Sia Valjee, Carl Werner and Diren Naidoo. I was responsible for the creation of the logo, posters, t-shirt design as well as the ambient media