Directorio de PRODUCTOS INDUSTRIALES en los Estados Unidos merged | Page 85
Constant Communications Count
Strong communication with third-party retailers is another critical factor for manufacturers overcoming the
complications of the e-commerce supply chain. Frequent communication can bridge disconnects that lead
to consumer dissatisfaction. For example, when brand owners plan significant changes to primary
packaging, they should work with their third-party retailers to take current inventory and marketing into
account so the consumer experience is in sync with the marketing.
Secondary Packaging is Prime Marketing Space
Product marketing on packages presents another challenge: Distinct differences of opinion. Marketers
want packaging to reflect their brand and even advertise products; operations and engineering question
the value of branded packaging post-purchase; and logistics professionals face looming concerns of theft.
These disagreements can present significant hurdles, but compromises can be found through tactics such
as discreet branding and product advertisements on secondary packaging.
Professionals across a wide variety of vertical market segments can find the latest information and
technologies to tackle the challenges associated with the growth of e-commerce at PACK EXPO Las
Vegas and Pharma EXPO 2015 (Las Vegas Convention Center; September 28–30, 2015). The shows’
first co-location in Las Vegas will draw 30,000 attendees to see 2,000 exhibitors showcase a variety of
equipment and material solutions across more than 800,000 net square feet of exhibit space. This
record-breaking event will offer attendees opportunities to see the latest packaging and processing
technologies, cross-pollinate ideas and innovation across industries, network with peers and suppliers,
and gain insights from a diverse range of educational programming.
To register for PACK EXPO and Pharma EXPO, visit www.packexpolasvegas.com . Registration is $30
through Sept. 14, when it increases to $100. PMMI’s full “ E-Commerce Market Assessment ” is available
at PMMI.org ($500 for non-members).
About PMMI
PMMI, The Association for Packaging and Processing Technologies is a trade association representing
more than 700 companies that provide a full range of processing and packaging machinery, materials,
components and containers. PMMI actively brings buyers and sellers together through initiatives such as
packexpo.com , educational programs and world-class events, connecting participants in the processing
and packaging supply chain with their customers around the world. PMMI produces the PACK EXPO
portfolio of trade shows that include EXPO PACK México 2015, June 16–19 (Mexico City, Mexico); PACK
EXPO Las Vegas 2015 (Sept. 28–30, Las Vegas Convention Center, Las Vegas, Nev.); PACK EXPO
International 2016, Nov. 6–9 (McCormick Place, Chicago, Ill.); Pharma EXPO, co-located with PACK
EXPO International 2016; PACK EXPO East 2017 (Feb. 27–March 1, Pennsylvania Convention Center,
Philadelphia) and EXPO PACK Guadalajara. PMMI owns PMMI Media Group, a market-leading B2B
media company that produces information for processing and packaging professionals, bringing together
solution providers and end-users and facilitating connectivity throughout the supply chain. Its world class
media brands Packaging World, Automation World, Healthcare Packaging, Contract Packaging and
Packaging + Processing OEM are proven leaders in covering this diverse and dynamic marketplace, and
its digital products incorporate leading edge media technologies to deliver informed, actionable business
intelligence to the industry. PMMI Media Group also produces The Automation Conference, an annual
education and networking forum, taking place in Chicago each spring.
Pro Mach Commits as Title Sponsor for PACK gives BACK