Summit Media Group’ s Healthcare Packaging magazine has been selected as a leading media partner to grow attendance at PACK EXPO International’ s Pharmaceutical Pavilion. PACK EXPO is North America’ s largest packaging trade event, taking place this fall at Chicago’ s McCormick Place. Reston, VA.; June 4, 2012 – PMMI, owner and producer of the PACK EXPO family of trade shows, has long recognized the need for targeted exhibit areas at their annual PACK EXPO shows, to serve attendees’ specific interests in a variety of markets. These sections include the Processing Zone, The Confectionary Pavilion, and the Brand Zone, among others. Summit Media Group, publisher of Healthcare Packaging, is pleased to announce that PMMI has selectedHealthcare Packaging to promote attendance to the Pharmaceutical Pavilion at PACK EXPO International 2012 in Chicago, October 28-31. The promotional campaign, which runs from April until October 31, 2012, features magazine print ads and advertorials, website display ads, and a custom newsletter, " Rx Update, Innovations at PACK EXPO for Pharmaceutical, Medical Device and Biologics Packaging." The newsletter will feature videos of exhibits shot in the Pharmaceutical Pavilion last year at PACK EXPO Las Vegas. These booth videos communicate to prospective attendees the show ' s wide ranging solution offerings such as OEE, validation, cold chain, anti-counterfeiting and serialization, and will be sent to Summit Media Group ' s Life Sciences database, as well as other key pharmaceutical and medical device databases. Publisher Jim Chrzan is excited at the opportunity to partner with the largest packaging show in the U. S. " The Pharma Pavilion encourages global participation," says Chrzan. " And our message stresses that while attendees come for Pharma Pavilion, they will be able to find many other key suppliers throughout the show floor." About Summit Media Group, Inc. Chicago-based Summit Media Group, Inc.( http:// www. summitmediagroupinc. com) is integrated media publisher offering business information for professionals in packaging and manufacturing automation. Print magazines include flagship monthly Packaging World, Automation World, Packaging World’ s PACK EXPO Showcase, Healthcare Packaging, and Contract Packaging. In addition to publishing a variety of newsletters, Summit also produces webinars and conferences and owns Web resource GreenerPackage. com. About PMMI PMMI is a trade association of about 600 member companies that manufacture packaging, processing and related converting machinery in the United States or Canada; machinery components and packaging containers and materials. PMMI ' s vision is to be the leading global resource for the packaging and processing supply chain, and its mission is to improve and promote members ' abilities to meet the needs of their customers. PMMI organizes the PACK EXPO trade shows: PACK EXPO International, PACK EXPO Las Vegas and EXPO PACK México, connecting participants in the packaging and processing supply chain with their customers around the world. Coming Up: EXPO PACK México, June 26 – 29 in Mexico City, Mexico; PACK EXPO International at McCormick Place in Chicago, Oct. 28 – 31, 2012. Learn more about PMMI and the PACK EXPO trade shows at PMMI. org and packexpolasvegas. com.
Summit Media Sees Bright Future in Lead-Gen Tech, Custom Content
Summit Media Group’ s trajectory in b2b media since launching its flagship title Packaging World in 1993 is not uncommon at first glance— it went from print to print / Web / event hybrid. Look a little deeper, though,