Directorio de PRODUCTOS INDUSTRIALES en los Estados Unidos merged | Page 70

Build it or buy it? That’s the question PMMI, the Association for Packaging and Processing Technologies,
faced when it decided to expand its digital presence. The answer hinged on the group’s ability to find a
complementary partner.
There was no doubt that PMMI, the Association for Packaging and Processing Technologies, would
expand its digital offerings for members—that was determined during a strategic planning session last
spring. How it would implement the digital strategy was a different question.
“As we considered how to build a digital platform, it became clear there were two paths to choose from:
build it or buy it,” PMMI President and CEO Charles D. Yuska said in an email exchange with
Associations Now. “Building a platform would be a significant undertaking, requiring considerable staff
time and financial resources. On the other hand, purchasing a proven platform gives us significantly
greater speed to market and a faster potential return on our financial investment.”
While exploring its options, PMMI identified Summit Media Group, a well-known publications and events
producer in the packaging and industrial automation industry, as a model of what it hoped to accomplish.
“It rose to the top as an example of a successful digital enterprise,” Yuska said. “Our executive committee
realized our two organizations strongly complement each other, and Summit’s partners agreed.”
At its annual meeting earlier this month, PMMI ​ announced​ it had entered into an agreement to purchase
Summit Media Group, Inc. The sale, expected to close in late October, will bring Summit’s staff into the
fold, along with its many publications. PMMI’s editorial staff—which produces PMT magazine—will be
integrated into Summit’s titles, according to Yuska.
“Summit is a well-known, highly respected publisher, with print publications and a significant digital
presence that truly complements PMMI’s strategic plan,” PMMI Chairman Bill Crist said in a statement.
“[Our] vision is to create opportunities where businesses and people along the packaging and processing
supply chain can convene to network, problem-solve, and do business. The robust platform Summit
brings to the table will enhance our ability to do that.”
The goals for the new platform are threefold: increase attendance at PMMI tradeshows, increase and
diversify revenue, and enhance the organization’s status as an authority and thought leader in the
industry.
“Our focus is always on finding solutions that will support all of our key audiences,” Yuska said. “We didn’t
go into the process thinking about acquiring a publishing house. We went in thinking about supporting our
strategic plan, our members, their customers, and our industry. We had to ask ourselves: Who are we
serving, what do they need, and how can PMMI best serve them?”
PMMI anuncia la compra de Summit Media Group. Inc, la casa
editorial de Packaging World
PMMI, la Asociación para Tecnologías de Empaque y Procesamiento, dueña y productora del portafolio
de ferias Pack Expo, ha hecho un acuerdo para comprar a Summit Media Group, Inc., la casa editorial de
la publicación Packaging World, Automation World, Healthcare Packaging y Contract Packaging. Se
espera que esta compra concluya a finales de este mes de octubre, de acuerdo con el director de PMMI