India is a destination with much potential for the Peruvian agricultural products which currently face high tariffs. Say for example, Peruvian origin coffee faces a 100 percent tariff, whereas grapes, cocoa and tara powder attract a 30 percent tariff.
COUNTRY REPORT
this year in New Delhi, following which another round is scheduled to be held in Peru in the following three months.
The chapters related to market access( tariffs), rules of origin, custom procedures, trade facilitation, sanitary and phytosanitary measures, technical obstacles with respect to trade, trade defense, trade of services, and temporary entry of personnel related to business, investments, cooperation, solution of controversies and institutional issues have already been discussed.
The trade agreement will include, in addition to the provisions related to the trade of goods, specific agreements in the area of services, with the aim of simplifying trade in services between Peruvian and Indian companies and minimum possible restrictions. Given that India is considered the Asian hub for sectors like services and IT, the Indian market represents a great opportunity for the Peruvian companies to generate alliances in these sectors.
Moreover, the trade agreement will also ensure that Peru and India commit to a steady and transparent framework for the future investments in both the markets. can be of assistance to a large gamut of companies— the first point of contact for the internationalisation of services for the two countries. The private associations, similar to us, play a very important role in the cooperation that must exist between both the economies.
It is for this reason that the Commercial Office facilitates the signing of MoUs between private organisations, related not only to the trade of goods, but also to services, incentivising the execution of joint activities like trade missions, organisation of seminars( online and offline), and fairs among others.
Is there any particular sector in which you wish to see an increased interest in the Indian market?
In the beginning of 2017, our country launched the brand‘ Superfoods Peru’ at an international level. With it, we have introduced to the world the quality, variety, and health benefits that Peruvian products offer to the world.
With the use of the brand Superfoods Peru, Peruvian products with important nutritional properties have been
India is a destination with much potential for the Peruvian agricultural products which currently face high tariffs. Say for example, Peruvian origin coffee faces a 100 percent tariff, whereas grapes, cocoa and tara powder attract a 30 percent tariff.
Both the economies stand to benefit from this trade agreement owing to reduction in tariffs, allowing Peruvian and Indian exporters to exports their respective products to the other’ s market on competitive terms.
India is a destination with much potential for the Peruvian agricultural products which currently face high tariffs. Say for example, Peruvian origin coffee faces a 100 percent tariff, whereas grapes, cocoa and tara powder attract a 30 percent tariff.
Peruvian products life coffee, grapes, asparagus, avocadoes, cocoa, blueberries, mangos, and Pisco, our flagship liquor, among many other Peruvian products will stand to benefit from the tariff conditions more suitable for the Indian consumer.
Sir, given that it is the public sector, which facilitates the actions of the companies, what would be your view regarding the cooperation between private sectors of the two countries? What steps could be taken to expand ties in the private sector?
One of the priorities of the Commercial Office of Peru in India is to serve as the facilitator for business between Peruvian exporters and Indian importers. In other words, we placed at the international stage, especially considering the present trend towards the consumption of nutrient rich food.
Peruvian exportable products are aimed at large international markets like India. It is important to mention the popularity these health foods are acquiring, as demonstrated by our export figures, showing a steep growth in the demand of the Peruvian Superfoods like quinoa, grapes, cocoa bean, etc.
Trends related to the consumption of healthy food are a result of the evolving preferences of the urban Indian consumer. This set of consumers, also the target market for the Peruvian products, not only chooses to eat healthy but also associate the quality of the product with a brand. Peruvian Superfoods will continue to remain popular and do well for the same reason. The consumer values a good quality product that greatly contributes towards their personal care and health, especially if it is accompanied with a reference to the origin of the product denoting quality above all.
The preference for these products is also due to the international fame which Peruvian gastronomy has acquired in the recent years. Many big Indian importers have shown deep interest in staple Peruvian ingredients. The Commercial Office in India will continue with its efforts to showcase a range of our products and their advantages.
40 • Extraordinary and Plenipotentiary Diplomatist • Vol 6 • Issue 9 • September 2018, Noida