DigiTech Magazine - US Summer 2017 - Page 21

5. ALIGNMENT GET YOUR WHISTLES READY 6. CHANGE MANAGEMENT LEAD AND TEACH Like the whistle-wielding principal, who can both command respect and endear him or herself to a gym full of kindergarteners, organization-wide agreement on vision and a robust governance process are critical to managing the chaos. The larger the organization, the more robust these alignment systems must be, as weak alignment often leads to the implementation of competing tools or services that muddy the water and sap ROI. First things first: Put a leader in charge and ensure he or she is laser-focused on accountability. Guided by the vision, a good leader will move, change and even break systems to find better, faster ways to improve the system overall. Next, get the masses educated. An effective DAM system is dependent on users that have respect for, and a commitment to, the workflow and standards required to effectively organize first-order assets. Consider developing an infographic or cartoon to show users how the system fits together at a high level. Utilize it regularly to emphasize the importance of adhering to the workflow and standards. 7. CONTENT ORGANIZATION CHALLENGE YOUR DEFINITIONS The single most impactful lever in the success of a DAM system design is content organization, i.e. categorize, organize and label your content. Everything related to content functionality—findability, reuse, ease of use, intelligence, search precision—is all dependent on how the system is organized. So why are so many organizations doing it wrong, or not doing it at all? Well, in most cases, it comes down to semantics. Content organization primarily relies on metadata and taxonomy, i.e. classification systems. However, taxonomy is often confused with navigation. So read this: If you don’t have a sophisticated taxonomy, or your taxonomy and navigation are one in the same, YOU’RE DOING IT WRONG. To do it right start by ch