RESEARCH METHODOLOGY
• FIGURE 4
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BREAKDOWN OF PRIMARY INTERVIEWS : BY COMPANY TYPE , DESIGNATION , AND REGION
BY COMPANIES BY DESIGNATION
BY REGION
25 % |
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35 % |
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40 % |
35 % |
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29 % |
9 % |
43 % |
25 %
19 %
Tier 1 Tier 2 Tier 3
C Level Director Level Others *
North America
Asia
Europe RoW
• * Others include sales managers , marketing managers , and product managers .
Tiers of companies are defined on the basis of their total revenue . As of 2013 , Tier 1 : > USD 2 billion , Tier 2 : USD 500 million to USD 2 billion , and Tier 3 : < USD 500 million .
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION
• After arriving at the overall market size from the market size estimation process explained above , the total market was split into several segments and subsegments . To complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments , the data triangulation and market breakdown procedures were employed , wherever applicable . The data was triangulated by studying various factors and trends from both demand and supply sides . Along with this , the market was validated using both top-down and bottom-up approaches .
• FIGURE 5 DATA TRIANGULATION METHODOLOGY
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