RESEARCH METHODOLOGY
• FIGURE 4
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BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
BY COMPANIES BY DESIGNATION
BY REGION
25 % |
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35 % |
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40 % |
35 % |
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29 % |
9 % |
43 % |
25 %
19 %
Tier 1 Tier 2 Tier 3
C Level Director Level Others *
North America
Asia
Europe RoW
• * Others include sales managers, marketing managers, and product managers.
Tiers of companies are defined on the basis of their total revenue. As of 2013, Tier 1: > USD 2 billion, Tier 2: USD 500 million to USD 2 billion, and Tier 3: < USD 500 million.
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION
• After arriving at the overall market size from the market size estimation process explained above, the total market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both demand and supply sides. Along with this, the market was validated using both top-down and bottom-up approaches.
• FIGURE 5 DATA TRIANGULATION METHODOLOGY
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