DIGITAL UP MAGAZINE GRAPHIC DESIGN GAMING INDUSTRY » When launching a video game whose title involves one of the largest movie franchises of all time, you have to not only step up your creative game, but you hate to also be sensitive to the fandom and cultural impact the movie and game will have on some of the world’s most devoted fans. « Director: Dante Ariola Production Company: MJZ www.mjz.com Agency: HEAT sfheat.com The Mill www.themill.com [ 18 ] DigitalUP