Digital Transformation Market Size,Share & Forecasts, 2012-2020 2012 To 2020 | Page 2

Hexa Research Inc.
Industry Research,Custom Research & Consulting
For better customer experience and advancements in operational procedures, companies are adopting
digital transformation products.
Market Segmentation And Useful Insights
The worldwide digital transformation market is segmented on the basis of verticals, businesses, end
users, services, regions and developments. Important market participants such as distributors,
manufacturers and service providers are dynamically making use of digital technologies such as 3D
printing, social media and cloud storage for enhancing their business output.
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The utilization of digital tools by marketers to increase the reach of their clients is yet another major
factor for market growth. Growing demand for simpler user interfaces and enhanced access to
technologies have resulted in the development of optical computing systems and augmented reality
(AR) devices. Such technologies are being broadly used in military applications, medical industrial
designs and construction.
Increasing marketplace for AR devices like spatial augmented reality, eyeglass and heads-up is likely to
boost the demand for digital transformation services. This is estimated to positively affect the overall
digital transformation market.
Regional Outlook
North America is the chief regional market. Improved understanding regarding digital transformation
among leading business organizations and increasing use of platforms for e-marketing are anticipated to
have a positive impact on the North American digital transformation market. Firms in the region are
keenly adopting e-technologies to promote their businesses.
Rising demand for digital transformation services in Asia Pacific is likely to complement the market in
the region. The emerging growth of IT & IT services in developing markets such as India and China
coupled with existence of key industry players in South Korea and Japan is anticipated to develop the
market in Asia Pacific.
Vital Participants
The vital participants of the digital transformation market are Cognizant, Persistent Systems,
Econsultancy, Capgemini Consultancy Global, and Tata Consultancy Services.