Modern media is no longer just a television or radio show, newspaper or advertisement. Instead, today's media - from text to video and sound - can be saved and shared electronically. However, digital media has not had only a positive impact on business.
Thanks to digital media, companies can get their information out to the public faster than ever. Instead of printingnewspapers, companies now can let the world know about an exciting promotion through email, social networking, their websites, and/or Internet ads. Digital media can spread bad information about a business just as fast as it can spread good. A video taken with a cell phone can go viral within minutes, leaving a business's reputation damaged when businesses before digital media would have been able to clear up the mess long before it went public.
Digital media means businesses can reach more customers than ever before. A simple promotion featuring a giveaway can earn a business hundreds of Facebook fans, meaning that the business can send a message to these consumers with just a touch of a button. However, digital media also means that those consumers can reach back. Through negative comments to your Facebook page, customers can use digital media to make a complaint that would have otherwise been private.
Using digital media means using new technology both to create and support the media. New technology can be an asset for your business. When you adopt smartphones and laptops in order to use digital media, you also can positively influence other areas of your business. For example, such mobile technology makes communication among employees much easier. However, new technology is expensive, and sometimes it does not have the positive effect its champions think it will have.
http://smallbusiness.chron.com/positive-negative-impact-digital-media-business-20910.html
How is it used in the business
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