Digital Style Guide UNSW Digital Style Guide | Page 40

Example headers
High priority Low priority
Split view Event
Select appropriate header style depending
on the purpose of the EDM.
Key message as live text
Some email clients restrict image download
by default. Make sure the key message
always appears as live text. Any supporting
message can be placed in the header
image, e.g. 'low priority' header.
Position main call to action right after the
key message followed by an image (if any).
UNSW Digital Style Guide
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