CONCEPT
The concept for the project is a coat collection including bombers and duffel coats that will be marked with ‘Don’t Panic’ on the back but in the Trapstar font. This is how you will recognize the collaboration line just by looking at it; the concept was about expecting the unexpected and tying together Autumn/Winter 17 practicality.
As there are 5 members currently in Section Boyz, more people will be promoting the product. The music industry is a key influence in fashion so this is an opportunity to bring the street wear scene to the music industry.
The research and ideas that will support the development will consist of taking photographs of people in street wear garments, attending gigs/concert and using magazines and the internet.
Resources that I will need will consist of an A4 sketchbook, glue & scissors, MacBook, a camera and large a3 paper to print on.
An indication of my completed project will be a completed, magazine insert leaflet, a completed sketchbook, a billboard poster and an offline and online campaign.