Digital Signage Market Trends |The Insight Partners Digital Signage Market Trends |The Insight Partner | Page 2
Digital Signage Market to 2025
Introduction
Digital signage also referred as dynamic signage is a form of slivercasting in which multimedia content is displayed at
public places for advertising or informational purposes. It consists of a computer or playback devices which are
connected to electronic display devices (LCD, LED, etc.) to display content such as digital images, videos and
information. Various hardware components are used in the installation of a digital signage, such as media players,
content management server and one or more display screens. Digital signage are majorly employed in schools,
libraries, medical facilities, department stores, office buildings, airports, train stations, bus stations, auto
dealerships, banks, and other public venues. The benefit of digital signage is that the data to be displayed can be
updated at real time. Additionally, the data can also be compressed for transmission and storage.
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