Digital Signage Market - Size, Share, Trends, Research Report, 2023 Digital Signage Market - Size, Share by 2023

Digital signage market size forecast to be valued at USD 23.02 billion by
2023: Global Market Insights Inc.

Digital signage market size was over USD 15 billion in 2015. Latest global digital signage
market research forecasts 5.2% CAGR growth from 2016 to 2023; as per a new research
report by Global Market Insights, Inc.
Lower paper wastage coupled with LED backlit panel integration has led to significant energy
savings, driving digital signage market growth. The emergence of Internet of Things (IoT) has
the potential to transform the technology from mere content displayers to a hub capable of
collecting operational data via cloud computing.

Dynamic digital signs engage the audience with real-time audio-visual multimedia content,
thereby inviting them to explore the displayed content. It is also a suitable platform for creating
and distributing content, since it is faster and less expensive than print media.
Specifically designed hardware display panels to be used in digital signage are expected to
be rivalled by consumer televisions, which are priced relatively lower. Compatibility and
interoperability issues between media players and displays may also act as a growth restraint.
Content management system forms a crucial component of the system, which allows end
users to control what is displayed on their screens. Content developers are usually
advertisement agencies or marketing agencies which design the content including text,
graphics, images and videos to be displayed in order to create maximum impact and target
the intended audience.

Europe digital signage market size, by application, 2012 - 2023 (USD Million)

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