EMAIL MARKETING
What is it?
Email marketing is considered to be the evolved, digital form of traditional direct mail marketing. As Internet use continues to grow, the benefits of email marketing are becoming increasingly evident. US marketing executives believe email alone drives the same amount of revenue as their social media, website, and display ad efforts combined, according to The Relevancy Group( 2015 study).
What is the benefit?
When done correctly, email marketing is an effective way to stay in front of your customers and on their minds. Greater Minnesota Digital will help you make the most of this tool, with the ability to engage your audience through surveys, quizzes, links, and more. We are a trusted source for professional email marketing can provide customized emails for your company, targeted to the audience that’ s right for your products or services.
In addition to reaching potential clients, existing customers will be able to opt in, as well, helping to build loyalty and repeat business. You’ ll be able to control the day and time the messages are sent, and you’ ll also be able to track the number of opened messages, click-throughs and more.
SMS( TEXT MESSAGE) MARKETING
What is it?
Also called SMS( for short message service), text messaging has become an increasingly important mobile marketing technique for businesses to quickly reach their target audience.
According to Pew Research Center, texting is the most widely-used and frequently used app on a smartphone, with 97 % of Americans using it at least once a day( 2015 statistic). Based on a Leads360 study, marketing texts have a 98 % open rate, a 45 % response rate and the conversion rate for leads who were sent three or more text messages after the initial contact is 328 %, industry-wide. Yes, you read that right, 328 % industrywide.
What is the benefit?
With Greater Minnesota Digital’ s SMS Text Marketing, you’ ll be able to control the day and time of your text campaigns for maximum effectiveness. We’ ll also provide easy-to-use online tools for managing the campaigns, phone numbers, customer opt-in, subscriberbased leads, and more. The vast majority of texts are opened only a few minutes after they’ re sent, which makes SMS a wise choice for time-sensitive promotions and announcements.
ANALYTICS REPORTING
What is it?
Web performance is documented in charts and graphs, so you can easily gauge customer interest in specific promotions. This means that if you post a coupon on your blog, or announce a sale on your website, you’ ll be able to quickly see important data, such as how many people responded.
What is the benefit?
Greater Minnesota Digital’ s Analytics Reporting allows you to see exactly where your investment is going. It is also a very useful tool for planning future marketing campaigns, and it can save you time and money in the long run.
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