SEARCH ENGINE OPTIMIZATION ( SEO )
What is it ?
It is the process of affecting the visibility of a website or a web page in a web search engine ’ s unpaid results — often referred to as “ natural ”, “ organic ”, or “ earned ” results . When people search for a product or service online , they ’ re probably not going to dig through pages and pages of results . That ’ s why it ’ s important to rank near the top on search engines like Google , Yahoo , and Bing .
What is the benefit ?
Search engine optimization allows more people to find – and ultimately choose – your business . We will take into account all of the following factors in order to help strengthen your company ’ s search ranking : where you are , where you want to be , the resources you have to bridge the gap between the where you are and where you want to be , what the competition is doing , and your strengths and weaknesses in relation to your market .
GEO-TARGETED LANDING PAGE
What is it ?
What is the benefit ?
A one-page ‘ website ’ that is full of keyword-rich content that will help you be found in search , sometimes even before your main website is found . Not only is page using the power of keywords , but it also has a domain name that is geography specific to the area in which you are trying to market your products and / or services .
For example , If you ' re trying to reach clients in Minnesota , a domain name with the letters " mn " is an effective way to drive traffic to your site , especially if people don ’ t already know the name of your business ( i . e ., MinnesotaCarSales . com ).
People often include geographic search terms in their Google queries to help narrow down their selection . If your company has a geo-targeted domain , it ' s much easier for people to find you . A geo-domain can help you hone in on where you ' d like to grow your client base , whether it ' s close to home or across the globe .
VIDEO MARKETING
What is it ?
Incorporating videos into your integrated marketing campaigns . They can be used to promote your company , product and / or service . Customer testimonials and live event videos are becoming increasingly popular as companies try to leverage rich media content into their marketing efforts .
What is the benefit ?
Over the last several years , video has essentially become a staple in our everyday lives . According to a recent study ( 2016 ), Diode Digital recently found that online video is a 600 % more effective marketing tool than print and direct mail combined . By including video in your marketing plan , you can take advantage of the powerful platform that 75 million users are already using everyday .
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