SEARCH ENGINE OPTIMIZATION( SEO)
What is it?
It is the process of affecting the visibility of a website or a web page in a web search engine’ s unpaid results— often referred to as“ natural”,“ organic”, or“ earned” results. When people search for a product or service online, they’ re probably not going to dig through pages and pages of results. That’ s why it’ s important to rank near the top on search engines like Google, Yahoo, and Bing.
What is the benefit?
Search engine optimization allows more people to find – and ultimately choose – your business. We will take into account all of the following factors in order to help strengthen your company’ s search ranking: where you are, where you want to be, the resources you have to bridge the gap between the where you are and where you want to be, what the competition is doing, and your strengths and weaknesses in relation to your market.
GEO-TARGETED LANDING PAGE
What is it?
What is the benefit?
A one-page‘ website’ that is full of keyword-rich content that will help you be found in search, sometimes even before your main website is found. Not only is page using the power of keywords, but it also has a domain name that is geography specific to the area in which you are trying to market your products and / or services.
For example, If you ' re trying to reach clients in Minnesota, a domain name with the letters " mn " is an effective way to drive traffic to your site, especially if people don’ t already know the name of your business( i. e., MinnesotaCarSales. com).
People often include geographic search terms in their Google queries to help narrow down their selection. If your company has a geo-targeted domain, it ' s much easier for people to find you. A geo-domain can help you hone in on where you ' d like to grow your client base, whether it ' s close to home or across the globe.
VIDEO MARKETING
What is it?
Incorporating videos into your integrated marketing campaigns. They can be used to promote your company, product and / or service. Customer testimonials and live event videos are becoming increasingly popular as companies try to leverage rich media content into their marketing efforts.
What is the benefit?
Over the last several years, video has essentially become a staple in our everyday lives. According to a recent study( 2016), Diode Digital recently found that online video is a 600 % more effective marketing tool than print and direct mail combined. By including video in your marketing plan, you can take advantage of the powerful platform that 75 million users are already using everyday.
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