Digital Out of Home Market Trends and Industry Demands 2017 Aug 2017

Digital Out of Home Market Report discusses the new and latest trends with industry demands
and analyzing the forecast in the particular field with industry insights. The Digital Out of Home
Market Report is a brief research study done on the Digital Out of Home industry.
The digital out of home market, was valued at USD 12.52 billion in 2016 and is expected to
reach USD 26.21 billion by 2023, at a CAGR of 10.7% during the forecast period. Programmatic
advertising has a major role in the overall digital out of home market. The programmatic
advertising platform is an online auction where media buyers specify their targeting
requirements, such as audience demographics, time of day and location, as well as their
budgetary constraints. According to a survey conducted by the Digital Place Based Advertising
Association (DPAA) (US), 39% of media buyers are interested in purchasing programmatic
platforms for digital out of home advertising.
Complete report on Digital Out of Home Market spread across 146 pages, profiling 6
companies and supported with 70 tables and 50 figures is now available at
http://www.rnrmarketresearch.com/digital-out-of-home-market-dooh-by-product-billboard-
street-furniture-and-transit-application-indoor-and-outdoor-vertical-commercial-
infrastructural-institutional-and-geography-global-forecast-to-2023-market-report.html
Direct-view fine-pixel light-emitting diode (LED) and direct-view large-pixel LED displays are
becoming increasingly common within retail and transit environments, and there have been a
number of innovative interactive displays featured in the outdoor advertising campaigns. The
intuitive and interactive nature of interactive touch-point displays and kiosks has fueled the
growth of the interactive systems and made the customer buying experience easy and less
time-consuming. The factors restraining the growth of the digital out of home market include
an increase in the trend of online/broadcast advertisement and lack of standards for
interoperability between devices.
Virtual reality (VR) and augmented reality (AR) have a great ability in creating content for a
wide range of audiences with the added value of capturing the users’ attention. The integration
of AR and VR with the digital out of home advertising may help the companies in building brand
value and increase both the reach and interactivity of their campaigns. The most important
aspect of AR campaigns is the ability to extract valuable data. Tracking what users are
interested in, combined with their details and movements allows companies to shift campaigns
and set prices accordingly.
North America held the largest share of the digital out of home market in 2016. North America
being technologically advanced and developed is a leading market for the cutting edge
technology, which is used in the advertisement sector. The digital out of home market in North
America is driven by various factors such as the high standard of living of customers and the
need to save time, need for accuracy and efficiency in the retail sector. Asia Pacific (APAC) is