CD JUÁREZ
"The project was perceived by people as special, as far as we could see, people were searching if they had a policy with us, when we gave the gift to our customers, we could see how happy they were"- Julio Alvarez (Cd Juárez Of. Manager)
LAREDO
"We delivered more than 1,300 Bon Ice, to more than 300 cars, and this brought up the public's interest in finding out which policy they had"- Jorge Garnica ( Nvo Laredo Of. Manager)
Campaign: NUIC & Bon Ice
In order to increase brand awareness around Border towns, during the summer vacations, National Unity gave out Bon Ice to each client that had a NUIC policy.