The Now Massage in Corona del Mar , the brand ’ s first location in Orange County , opened in February .

CORONA DEL MAR

Self-care sanctuary THE NOW MASSAGE launched in February , marking the brand ’ s first foray into the Orange County wellness scene . Located along the bustling East Coast Highway , you ’ ll feel as if you ’ ve been transported to another world as you wander into the back room , where private massage stations are set up . Let the sound of ocean waves engulf you as you settle in for some relaxation , enjoying the Swedish-inspired The Now , sports-centric The Stretch or energy balancing The Healer massage treatments . Monthly memberships are also available . ( 949-210-9582 ; thenowmassage . com )

BALBOA PENINSULA

It ’ s all fun and games at the BALBOA FUN ZONE ARCADE , which held its grand opening party March 15 . The previous iteration closed in December after which the new owners renovated the historic building to create a modern gaming space with a vintage feel , offering games like Skee-Ball , air hockey , Jurassic Park and more . Sign up for the loyalty program to enjoy special offers . ( balboafunzonearcade . com )

FASHION ISLAND

Founded by Emma Grede and Khloé Kardashian nearly eight years ago , GOOD AMERICAN remains an apparel company made by women for women . The Fashion Island boutique , which opened earlier this year , carries the brand ’ s collections of denim jeans , flattering ready-to-wear , swim and activewear pieces in addition to shoes ranging from boots and pumps to flats and sandals . ( 949-287- 6349 ; goodamerican . com )

Ready-to-wear collections for men , women and children now abound at AMERICAN VINTAGE , which opened locally in April but got its start in France in 2005 . Casual , comfortable looks fill the racks at Fashion Island , where fleece and denim pieces mingle with knitwear in bold colors that are perfect for summer as well as neutrals for any occasion . ( 949-734-4317 ; americanvintage-store . com )

COSTA MESA

Following the rebranding of Plaza Sereno to Paseo 17 last year , the center on East 17th Street recently revealed a number of new businesses . Stop by to experience SLOW GOODS , a coastalinspired store offering women ’ s clothing , housewares and bespoke accessories ; PÜRRE @ PASEO , which offers apparel and footwear in addition to apothecary items and home goods ; stylish event venue PARLOUR 17 ; and FRENCH BUCKETS , a flower shop that also has locations at Lido Marina Village and in nearby Laguna Beach . ( Slow Goods :

BoatBot owners David and Maryann Johndrow

949-734-9958 ; shopslowgoods . com ) ( Pürre @ Paseo : 657-436-0398 ; purreboutique . com ) ( Parlour 17 : parlour17bar . com ) ( French Buckets : 949-759-0404 ; frenchbuckets . com )

At South Coast Plaza , CARTIER unveiled an expansion of its boutique April 19 , featuring a new design that encompasses local California landscapes , from the beaches to the desert . Stop by to peruse luxury jewelry pieces , watches and other accessories . Another expansion at the famed shopping complex was also completed in April , with GUCCI doubling its floor space and offering a two-story shopping experience featuring its apparel , handbags , fine jewelry , fragrances , travel collection and more . ( Cartier : 714-540-8231 ; cartier . com ) ( Gucci : 714-557-9600 ; gucci . com )

Most recently , veterinary clinic MODERN ANIMAL opened its doors at the end of April . Dedicated to providing the optimal experience for the pet , and focused on personalized care integrated with contemporary technology , the center offers 24 / 7 virtual appointments , online booking for in-person visits , virtual prescription management and access to records on the app . Book a visit for primary care , preventative medicine , surgical needs , dentistry , diagnostics and more . ( 866-505-8755 ; modernanimal . com ) NBM

FROM LEFT : COURTESY OF THE NOW MASSAGE ; ARIANE MOSHAYEDI

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