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BUZZ

NEW IN TOWN

WHETHER WELCOMING WELLNESS OR SHOPPING FOR ELEVATED BASICS , HEIRLOOM TOYS , FURNITURE OR CHIC HANDBAGS , EXPERIENCE AN ARRAY OF NEW BUSINESSES IN NEWPORT WITH THESE FRESH OPENINGS .
BY ASHLEY RYAN tradition and innovation to help clients achieve desired results . Founder Cassie Piasecki aims to provide a transformative experience through two specific offerings : a full body Pilates mat class that focuses on strength and balance in a room heated at up to 90 degrees , and another that uses the reformer machine to target specific muscle groups . ( 949-903-5749 ; thefullroutine . com )
The Full Routine offers heated mat Pilates classes as well as sessions that use the reformer machine .
MARINER ’ S MILE
Focused on providing lifelong results that impact physical , mental and spiritual wellness , THE WELLNESS ROOM opened a studio in the fall . Owner Kylie Swenson works with clients to offer one-on-one restorative , sculpt and vinyasa yoga sessions as well as high-intensity interval training , or HIIT , and low-impact workouts , reiki , breathwork and sound healing . Swenson also leads wellness retreats , with the next taking place near Joshua Tree National Park beginning March 28 . ( 949-903-1377 ; thewellnessroomoc . com )
LIDO MARINA AREA
A shared dream and desire to travel inspired two Hawaiian natives to start ALOHA COLLECTION back in 2013 and , a decade later , the brand launched its Lido Marina Village flagship store . Since opening in November , this local shop has offered everything from water-resistant pouches ( for packing a wet swimsuit in your luggage ) and hip packs to totes and duffels in a variety of colors and tropical patterns . Aloha Collection also donates 5 % of its profit to Hawaiian conservation organizations . ( 949-434-3816 ; aloha-collection . com )
THE FULL ROUTINE , a Pilates studio not far from Lido Marina that launched in the fall , fuses
FASHION ISLAND
Family-owned brand ODIN PARKER opened its second location in November , following the success of its original Rancho Mission Viejo store . The toy shop offers handcrafted wooden toys that are curated from makers around the world , all created with natural , sustainable materials that are safe for children . Originally operated out of the owners ’ garage , Odin Parker has expanded to also offer soft toys , art supplies , home decor and other items for kids , and partners with Children ’ s Hunger Fund to donate meals to youth in need . ( 949-670-6536 ; odinparker . com )
Around the same time , BYLT PREMIUM BASICS opened its first official retail shop , building on the success of the showroom at the company ’ s headquarters in nearby Irvine . Bylt is reinventing what it means to shop for basic staples , offering elevated designs in a number of different fabrics created with style , performance and comfort in mind . In Newport , find men ’ s and women ’ s collections , casual footwear and an LED “ portal ” art installation by Anthony James . ( byltbasics . com )
ARHAUS ’ first Orange County showroom opened just before Christmas , with 16,000 square feet of space in which to showcase artisanal furniture and home decor . Whether you ’ re refreshing a small space or decorating an entire home , you ’ ll find everything you need , from sofas , ottomans , coffee tables , beds and bookcases to lighting , area rugs , mirrors , vases and more . The Fashion Island showroom offers design services as well . ( 949-734-7366 ; arhaus . com )
A new Veronica Beard store opened at Fashion Island .
Shop fashions for the West Coast woman at the new VERONICA BEARD store , which opened in late January . Prominent pieces include stylish dresses , tops , sweaters , outerwear , boots and other accessories — including the iconic Dickey jacket — displayed in a space designed by Carolina de Neufville that embraces the coastal aesthetic using organic materials and modern touches . The brand also launched its first handbag collection in February , offering seven different silhouettes in an array of luxe fabrics , sizes and colorways . ( 949-996-9030 ; veronicabeard . com )
COSTA MESA
The first NIKE TRAINING STUDIO opened in nearby Costa Mesa this past November . The fitness center is focusing on strength training with a selection of rotating classes designed to enhance the mind , body and life . These sessions use weights , kettlebells , sandbags and other equipment to help your fitness thrive , with classes including Force ( hinging and pushing movements ), Max ( squats and pulling movements ) and Metcon ( full-body metabolic conditioning ). The studio ’ s digital app also features at-home workouts and a calendar of social fitness events . ( 949-200-9323 ; nikestudios . com ) NBM
RIGHT : ERIK MELVIN / COURTESY OF VERONICA BEARD
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