Digital Media Convergence Vol. 1 Issue 1 | Page 3

I take my bras for granted, as do most women. I don’t spend a lot of time thinking about how lucky I am to wake up every morning and go about my day in comfort. Not every woman has the opportunity or the access to this kind of comfortability in her daily life. In fact, there are thousands of women in the United S t a t e s a l o n e who are homeless and desperately in need of bras as well as menstrual products to help enhance their human dignity and quality of life. I recently had the pleasure of speaking with Support the Girls founder Dana Marlowe, who has been working to distribute dignity to homeless women around the world. SD: Where did you find your inspiration for starting Support the Girls? DM: It was an accident. I never intended to start a global NGO in my spare time. After working out and losing weight, it was my husband who told me that I needed new bras. In July 2015, I went to a Soma store near me. After they fitted me, I asked an associate if they refurbished bras like they do laptops. I wanted to know what I could do with all of my old bras that were still good, but just didn’t fit me anymore. She said that homeless women desperately needed bras. I had never heard of this issue. I went online to do research and I found out that it was true – homeless women desperately needed bras, maxi pads and tampons. All of a sudden, it dawned on me - what it must be like for someone who is homeless or living a transient lifestyle, what it must be like every month to live that kind of life. There are all of these little fortuitive moments in life and this was one of them. I realized that I don’t know what I don’t know. So I decided to tell all of this, all of what I had learned to a friend that I truly respect and when I told her about this issue, she said she had no idea. It was in that moment that I realized I wasn’t alone. SD: How has social media helped grow the movement? DM: Learning what homeless women needed and that I wasn’t alone was the push that I needed. So, I made a post about it on my Facebook page, that I would be hosting a collection of bras and menstrual products for two weeks. I thought, whatever, maybe some friends would donate. But the post got reshared and reshared. I tried to track all the threads and replies, trying to write down the names of all the people who wanted to donate. I realized that I needed to make this more systematic under one location and that location became Support The Girls. I created a Facebook page and hundreds of people started signing up. On my lunch hours, I would go around the DC area to collect bags of bras from people’s doorsteps. Now, I get