Digital Media and the Branding of Downtowns: Strategies for New Business Development Using Paid, Owned and Earned Media November, 2013

Owned and earned media work well together to help local small businesses with:     Sales, promotions and coupon codes Job openings (“#jobs” is a consistently popular hashtag on Twitter) Upcoming events Praising recent successes How do you know what to promote from local employers? Ask them. Try to learn what sales events have been most productive in the past and what they’d like to do. Once you have a good idea what they’re looking for, you can challenge them to add owned and earned media to t

Digital Media and the Branding of Downtowns: Strategies for New Business Development Using Paid, Owned and Earned Media November, 2013 | Page 20