Digital Media and the Branding of Downtowns: Strategies for New Business Development Using Paid, Owned and Earned Media November, 2013

DIGITAL MEDIA AND THE BRANDING OF DOWNTOWNS:
Strategies For New Business Development Using Paid, Owned And Earned Media

Final Project for the Master of Arts in Technology and Communication
The University of North Carolina at Chapel Hill School of Journalism and Mass Communication
Submitted by Robert Brian Bowman
November 26, 2013