Pay per click ( PPC ) and search network marketing ( SMM ) are also two important pay per click ( PPC ) and search network marketing strategies that you need to engage in . These campaigns cost you money , but it helps in bringing in targeted audiences and also helps in measuring the performance of your marketing efforts . The success of PPC campaigns largely depends on whether or not they are well managed by the marketers . So , it is advisable to hire a professional SEO company for managing such campaigns . Apart from hiring an SEO company for PPC campaigns , it is advisable to have an in-house team that will do SEO audits of your website periodically .