WEBSITE ASSESSMENT UNPACKED 2 . How many businesses have mobile friendly websites ?
WEBSITE ASSESSMENT UNPACKED 2 . How many businesses have mobile friendly websites ?
Mobile apps and mobile devices have changed the game and there ’ s no turning back ! Given the high rates of mobile device / smartphone adoption , consumers are increasingly choosing to search out opportunities and make their purchases using a mobile device . Businesses that can cater for this shift in consumer behaviour will benefit with greater potential for sales . However , it is imperative to ensure websites are designed using a modern and attractive user interface that is readable on a mobile device . Typically , if it takes more than a few seconds to load a webpage on mobile device , there is a high chance that customer drop off will result . Businesses that cater to this demand by offering mobile optimised ( i . e . responsive ) websites should attract more customers and retain them for longer .
“ Australians aged 18 years and over spend more time browsing content on smart phones or iPads than on a computer – It ’ s estimated at more than 28 hours per person per month . ( IAB Australia and Nielsen Mobile Ratings Report , Nov . 2015 )
“... more than half of global respondents say they use their mobile device when shopping to compare prices ( 52 %) or look up product information ( 52 %). More than four in 10 respondents use their device to look for coupons or deals ( 44 %), make better shopping decisions ( 42 %) or make shopping trips quicker or more efficient ( 41 %).” ( Nielsen , Device and Conquer : Global Consumers Let Their Fingers Do The Shopping , Oct . 2016 )
Google ’ s algorithm now preferences mobile friendly websites and those with more relevant app content within its search result ranking . What does this mean ? Businesses that don ’ t offer a high quality , responsive web design may end up much lower in Google ’ s search ranking .
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