Digital Marketing Matters Digital Marketing Matters - Summary Report | Page 6

- 115 Tourism sector - 38 Retail sector - 20 F & B sector
- 85 Tourism sector - 15 Retail sector - 13 F & B sector

DIGITAL ASSESSMENT FRAMEWORK

What we assessed ...

173

Business websites :
- 115 Tourism sector - 38 Retail sector - 20 F & B sector

113

Facebook pages :
- 85 Tourism sector - 15 Retail sector - 13 F & B sector

Mobile friendly websites

Mobile user experiences

Interactive content

Online booking & payment gaterways

Geolocation services

Multi-lingual filters or language translation

No . of social media platforms used

Facebook page insights

6 Emergent Consulting Australasia | emergentconsulting . com . au