Digital Marketing Matters Digital Marketing Matters - Summary Report | Page 6

- 115 Tourism sector- 38 Retail sector- 20 F & B sector
- 85 Tourism sector- 15 Retail sector- 13 F & B sector

DIGITAL ASSESSMENT FRAMEWORK

What we assessed...

173

Business websites:
- 115 Tourism sector- 38 Retail sector- 20 F & B sector

113

Facebook pages:
- 85 Tourism sector- 15 Retail sector- 13 F & B sector

Mobile friendly websites

Mobile user experiences

Interactive content

Online booking & payment gaterways

Geolocation services

Multi-lingual filters or language translation

No. of social media platforms used

Facebook page insights

6 Emergent Consulting Australasia | emergentconsulting. com. au