FACEBOOK PAGE ANALYSIS
Here ’ s what our analysis of Facebook pages have revealed :
Although Facebook is facing tough competition from Instagram , Twitter and newcomers such as Snapchat - it still remains one of the most valuable social media platforms available to businesses who want to engage more with consumers and extend marketing reach .
Facebook has invested significantly in enabling video and image based advertising opportunities suited to small-medium sized businesses operating in tourism , hospitality / F & B and retail sectors . Together with its very reasonable paid advertising ( boosted posts ) options and comprehensive means of targeting specific audience demographics - Facebook remains the “ go-to ” platform on social media .
“ Daily Facebook video views more than doubled during 2015 .” ( TechCrunch , 2016 )
“ 49 % of Australian marketers publish content either daily or multiple times per week .” ( Content Marketing Institute , 2016 )
Emergent Consulting Australasia | emergentconsulting . com . au 23