FACEBOOK PAGE ANALYSIS
Here’ s what our analysis of Facebook pages have revealed:
Although Facebook is facing tough competition from Instagram, Twitter and newcomers such as Snapchat- it still remains one of the most valuable social media platforms available to businesses who want to engage more with consumers and extend marketing reach.
Facebook has invested significantly in enabling video and image based advertising opportunities suited to small-medium sized businesses operating in tourism, hospitality / F & B and retail sectors. Together with its very reasonable paid advertising( boosted posts) options and comprehensive means of targeting specific audience demographics- Facebook remains the“ go-to” platform on social media.
“ Daily Facebook video views more than doubled during 2015.”( TechCrunch, 2016)
“ 49 % of Australian marketers publish content either daily or multiple times per week.”( Content Marketing Institute, 2016)
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