3 . How many business websites use online booking & payment gateways ? Business websites using online booking or payment gateway
4 . How many business websites use interactive content ?
WEBSITE ASSESSMENT UNPACKED
3 . How many business websites use online booking & payment gateways ? Business websites using online booking or payment gateway
TTNQ Silver Members 75 % |
TTNQ Bronze Members 68 % |
Retail Sector 29 % |
Food & Beverage 20 % |
With only 75 % of TTNQ Silver Members and 68 % of TTNQ Bronze Members using online booking and payment gateways on their website - there are likely to be potential purchasers going to competitors who do facilitate the ability to move quickly from search to purchase decision and action .
4 . How many business websites use interactive content ?
Consumers are becoming more informed , more choosy and ever more impatient . If customers can ’ t find the information they want or it is buried too deep in your website they will likely jump over to a competitors site to get what they want !
Business using interactive content on their website
TTNQ Silver Members 83 % |
TTNQ Bronze Members 79 % |
Retail Sector 63 % |
Food & Beverage 65 % |
Google research within the tourism industry has found : “ 52 % of travellers with smartphones said they ’ d switch sites or apps because it takes too long to load . And 45 % would switch if it takes too many steps to book or to get desired information .” ( Think with Google , 2016 )
12 Emergent Consulting Australasia | emergentconsulting . com . au