3. How many business websites use online booking & payment gateways? Business websites using online booking or payment gateway
4. How many business websites use interactive content?
WEBSITE ASSESSMENT UNPACKED
3. How many business websites use online booking & payment gateways? Business websites using online booking or payment gateway
TTNQ Silver Members 75 % |
TTNQ Bronze Members 68 % |
Retail Sector 29 % |
Food & Beverage 20 % |
With only 75 % of TTNQ Silver Members and 68 % of TTNQ Bronze Members using online booking and payment gateways on their website- there are likely to be potential purchasers going to competitors who do facilitate the ability to move quickly from search to purchase decision and action.
4. How many business websites use interactive content?
Consumers are becoming more informed, more choosy and ever more impatient. If customers can’ t find the information they want or it is buried too deep in your website they will likely jump over to a competitors site to get what they want!
Business using interactive content on their website
TTNQ Silver Members 83 % |
TTNQ Bronze Members 79 % |
Retail Sector 63 % |
Food & Beverage 65 % |
Google research within the tourism industry has found:“ 52 % of travellers with smartphones said they’ d switch sites or apps because it takes too long to load. And 45 % would switch if it takes too many steps to book or to get desired information.”( Think with Google, 2016)
12 Emergent Consulting Australasia | emergentconsulting. com. au