DAVID SALINGER
STAY UNTIL MAY The most popular of these homes with over 2,200 built around the Palm Springs area were “ Alexanders ” built by The Alexander Construction Company owned by George Alexander and his son , Robert . The Alexanders forged a relationship with architect William Krisel of Palmer and Krisel , who designed many of the Alexanders .
Their strategy was simple : to build second homes for Southern California buyers to “ Stay until May ” as the advertising copy went . These homes ranged from 1,300 square feet and up and were originally priced well under $ 20,000 . The best examples of perfectly restored Alexanders can be found in the neighborhoods of Vista Las Palmas , Twin Palms , and Racquet Club Estates . Today , Alexanders can fetch well above $ 2 million in Vista Las Palmas , a much-in-demand neighborhood nestled between the mountains and downtown Palm Springs . Not a bad return on investment . Elvis Presley and Priscilla spent their Palm Springs honeymoon in an Alexander .
The best example of restored alexander houses can be found in the neighborhods of vista las palmas , twin palms and racquet club estates .
MODERNISM SHOW BOOSTS INTEREST “ About the same time the interest in mid-century homes happened , the Modernism Show started , which brought people from all over and added so much exposure for these homes . In the beginning , they did free home tours ,” recalls .
Modernism Week will be held from February 16-23 , 2023 and offers a variety of beyond-interesting home tours today at a cost . Reservations for events often sell out far in advance .
WE World 58 Winter 2022 / 23