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RISING TO SUCCESS
Local resident Jonnie LoFranco has turned her business , Bread Artisan Bakery , into a culinary force .
By ANNE MARIE PANORINGAN
Bread Artisan Bakery owner Jonnie LoFranco ; inset : master baker Yannick Guegan
Although she lived in Los Angeles for a while , Laguna Beach is where Jonnie LoFranco grew up and where she returned to raise her children . Indeed , LoFranco ’ s roots are firmly planted in this coastal city . “ It ’ s paradise and I get to call it my home ,” she says .
Over the years , from this vacationworthy home base , LoFranco has built up a successful bakery brand . Previously working as a music rep in the advertising industry , an opportunity presented itself when her father passed away . This businesswoman and mother of two going through a divorce was compelled to turn her dad ’ s modest , 15-year-old bakery into the flourishing enterprise he had always dreamed about . But it was a bit of a process to get there .
In 2010 , she closed his business , Breads
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