Digital Event News October 2021 | Page 45

In what exact ways has the online platform Event @ been designed to help with pre-launch marketing ? Primarily registration , the site was completed and launched a month before the event , to allow time to generate interest . Showcase configured a handshake between the Event @ platform and BlueFort Security ’ s own CRM system to ensure safe and compliant database management . When a delegate registers on the Event @ platform their details are automatically added to BlueFort Security ’ s CRM system , allowing marketing opportunities both pre and post event .

It is this focus on preparation and delivery that has given BlueFort Security the confidence that they have a safe pair of hands in Showcase .
The sponsors also benefit from the pre-launch abilities of Event @. The platform hosts an ‘ Exhibition Centre ’ where the event ’ s sponsors will be virtually on-show for the month leading up , the event itself and three months after . Each sponsor has been provided with a one-to-one meeting booking widget as part of their virtual exhibition stand to maximise on networking opportunities .
“ We ’ ve been ‘ that customer ’! We had to move dates due to the pandemic , asked for Showcase to work with third-party partners to ensure a watertight data management solution and to deepen the user experience from the initial brief . Showcase has met our requests every step of the way .” Ian Jennings , MD & co-founder at BlueFort Security
“ From the initial brief to Showcase , we knew the platform had the capability to deliver to our needs . We ’ ve been impressed with its deep capabilities and with Showcase ’ s ability to pivot to the ever-changing landscape we ’ re all living within . As a hybrid event , this is a safe use of our marketing budget in uncertain times .” Claire Vickery , Marketing Lead at BlueFort Security
How about adaptability ? It will come as no surprise , due to uncertainty , BlueFort . Live was postponed from its original event date . Showcase ’ s attitude has always been to offer solutions , even before COVID , and this approach has only deepened . This professional positivity and their flexibility has helped BlueFort Security navigate the maze of changing dates and deadlines .
What can the invited delegates expect ? Showcase has close relationships with a number of live stream venues and Bankside Hotel is one of their favourites . The Showcase team know that on the day , the VIP guests will be treated to delicious canapés and drinks as they watch the event , in a destination that will be adhering to all the government COVID recommendations . Another level of safety that appeals to BlueFort Security .
Looking to create an engaging virtual ? Visit weareshowcase . com to find out how they can help .