Realising Randox ’ s objectives for Festival of Speed
Collaborate Global discusses the activation for private healthcare brand , Randox
TYPE OF EVENT : FESTIVAL BRAND OUTLET STAGE
DATE RUN : 8 - 11 JULY
CLIENT NAME : RANDOX
AUDIENCE : CONSUMER OR B2B
Concept
Using the space for a stand within the Future Lab section of the event , we knew we had to bring something exceptional when it came to the digital part of the activation .
Future Lab is a hub of new , emerging technology and a place to showcase advancements in technology within a business or industry . It is the home of the thought leaders .
Objective
The client ’ s objective was to host engaging conversations and to be able to tell a story to those attending the festival .
REGISTRATIONS : 160,000
ACTUAL ATTENDEES : 160,000
PLATFORM USED : LIVE EVENT – GOODWOOD FESTIVAL OF SPEED