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3D Experience platform brings together a wide range of technologies for design , development , simulation , manufacturing planning and project management .
Working across sectors such as automotive , healthcare and pharmaceutical , Dassault Systèmes enables the development of virtual twin experiences to provide , not only a static digital representation of a product , but also simulations of how that product may behave in the real world , how it is assembled , delivered and how a customer can interact with it .
For three days in June , Dassault Systèmes staged a Leaders in Business Sustainability conference for 664 attendees , using Crystal Interactive ’ s JAM platform in a Studio hybrid format .
The green-screen studio was set up in Dassault ’ s Godalming-based offices and the event , moderated by professional emcee , Siân Jones , featured 55 speakers over 33 sessions , which were divided into seven
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different acts so that attendees could build their own personalised agendas over the three days .
Dassault Systèmes senior event manager , Liz Sargent says : “ With such a high calibre of client speakers from brands such as Jaguar Land Rover , Airbus , Honda Motor Europe and Ericsson , we needed it to feel more like a TV production than one of those back-bedroom broadcasts we ’ re all getting a little tired of .
“ The hybrid model of mixing a live studio with broadcast feeds not only gave us greater flexibility with how we managed our speakers , it also enabled us to add green-screen creativity to the presentations and create impact via Siân in the studio .”
Each speaker was given the choice of joining the event live from the studio or via remote access using a home studio kit , supplied by Crystal Interactive . They all went through rehearsals , technical checks and a full briefing .
“ Managing 55 speakers
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through this process was complex to say the least ,” continues Sargent . “ But by having the studio on-site , it encouraged even our most senior board members to make the time to rehearse when given the option , and that was vital for the success of the event .
“ After the complications of having to run purely virtual events for the previous 18 months , it was amazing to be back on site and working with a team again directly . Our communications experts were
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there moderating all the questions as they came in and Siân had the support around her to keep the flow and energy going . Having the core people live in the studio made the whole production feel more grounded and it enabled us to deal more effectively with any problems that arose .”
For Sargent , a key takeaway from the studio hybrid format was having all the footage and content from each session in professionally packaged videos , which could then be used and re-used by the company ’ s sales teams to showcase Dassault ’ s business sustainability credentials and how the company ’ s digital transformation solutions can help clients reach their sustainability goals .
“ It was beyond doubt the most sophisticated event we have ever delivered but importantly , it gave our business leaders the tools and credentials to engage with their target audiences for the rest of the year . Considering what happens next and how you use and reuse event content as core sales and marketing assets is an important part of the hybrid or virtual event strategy ,” Sargent concludes .
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