18 Case Study October 2021 in all of the games so they invest 60 minutes in a highlights package with commentary .
The quicker , more high level event content does well for both audiences , while the more technically detailed , possibly workshop-style content would work better for your in-room audience . So there is your virtual two-hour and in-person sevenhour flavour of the same event .
The remote audience can watch some of this content as pre-record , with a live commentary team , possibly with guests speakers from the in-person event providing additional insights .
Now , the question is : does the fact that the online audience sees pre-recorded content cause them to feel less valued ? Well — we would say that depends on how you pre-record the content — but of course only you really know the minds of your audience .
Match of the Day does leave unanswered the challenge of how do you make a connection between the in-room and online
audience ? In Match of the Day , quite simply , you don ’ t even try . But in the Ted Talk format , this is exactly what we aim to achieve .
Ted Talk is all about people experiencing as close to the same thing wherever they join from . Our first step is to create a parity between the in-room and online audience .
For example , you can use our JAM platform via desktop remotely or via mobile when attending in-person . This covers voting , chat , Q & A and discussion . It means that when it comes to asking questions , we don ’ t only use those from the in-room audience . Everyone has an equal opportunity to contribute .
Second , within JAM one of our unique techniques is our ability to take an audience member and mix them into the webcast .
We can get hold of any camera of any participant that has granted us access and bring them into direct conversation with the studio — no need for special Zoom or Vmix links , it ’ s all handled by the JAM software . Think how powerful it is to be able to bring any one of your participants onto stage to speak with the presenter , wherever they are in the world .
Finally , we need to make a connection between the speaker and the audience and for this we focus on eye-line . For virtual events , we recommend using a teleprompter to keep speakers on message and to keep looking at the camera .
We do this by putting everything a speaker needs ( slides , script etc ) as a reflection in ‘ beam splitter glass ’ in front of the camera .
Now with a live audience , where do speakers go for their content ?
Most look at comfort monitors . But we think this is the very worst angle for the remote audience — especially if the speakers are on a stage . Raked seating is better , because it lifts the speakers ’ eyesight , and as for comfort monitors , you guessed it — we have taken these off the floor , and put them in front of the camera — so anytime the speaker needs to refer to the countdown clock , the slides or see a remote participant or speaker , we can beam it to the glass in front of them , helping them to keep eye contact with both the remote and in-person audiences .
Like everyone else , we believe hybrid is here to stay , but to succeed it needs to be so much more than a live meeting with a single camera feed streaming to an invisible remote audience . It requires a root and branch re-assessment of how we connect with our participants .
Case study
Leaders in business sustainability
Dassault Systèmes is the largest software company most people have never heard of . Its
HAVING THE CORE PEOPLE LIVE IN THE STUDIO MADE THE WHOLE PRODUCTION FEEL MORE GROUNDED AND IT ENABLED US TO DEAL MORE EFFECTIVELY WITH ANY PROBLEMS THAT AROSE .