Case Study 17
Winning approaches of the hybrid era
Crystal Interactive managing director , Chris Elmitt offers three hybrid formats to consider . We then look at how Dassault Systèmes used the Studio hybrid set-up for maximum effect
want to talk about three
I hybrid formats to consider : Studio , Match of the Day and Ted Talk . Each one approaches the hybrid opportunities and challenges in different ways .
Studio delivers the four Cs — camaraderie , commitment , creativity and coffee .
First — camaraderie . For those of you who have had sleepless nights and stressful days delivering virtual events from an empty office or a kitchen table , I cannot over-emphasise the difference it makes to have crew , client and speakers together . We are social animals and most of us benefit from dealing with challenges collectively .
Second , is commitment . We find that speakers in studios try harder and achieve better results . We have seen countless times the wonder on a speaker ’ s face when they come into our studio and how it inspires them to raise their game . Combine that with the additional support our speakers have — like having a professional coach able to guide them through a rehearsal or the opportunity to practice with auto cue in a rehearsal room — and the results are obvious .
Third , creativity — there is only so much anyone can do with a speaker who has a fridge door full of magnets behind them . It may sound harsh but speakers at home tend to make a professional webcast look untidy . But get them into a studio and the whole thing becomes more harmonious and the production team can help your speaker to lift their slot creatively .
Fourth , and most importantly , coffee . A good studio will always have a lovely member of the team on-hand to make you a delicious coffee , grab you some food or rebook your taxi . On these long days , small comforts can make the biggest difference .
In this new hybrid era , our JAM platform can tell when participants are drifting away from the event — because we can tell when they bring another app , or another browser tab in front of JAM .
This data is anonymised but what it tells us is what causes people to drift . The number one reason is when an event overruns its published end time — particularly with external audiences .
The second reason is when speakers exceed a nine-minute monologue . Don ’ t ask us why , but nine minutes seems to be the cut off in most circumstances .
But for our in-room audiences — who may have travelled a long way to hear from one eminent speaker , nine minutes may seem like short change … hence our dilemma .
OUR JAM PLATFORM CAN TELL WHEN PARTICIPANTS ARE DRIFTING AWAY FROM THE EVENT – BECAUSE WE CAN TELL WHEN THEY BRING ANOTHER APP , OR ANOTHER BROWSER TAB IN FRONT OF JAM .
This is where the Match of the Day format fits so well . For those who want the full match day experience including the travel , tickets , the pies , the singing the elation or disappointment , they will commit a Saturday or Sunday to a single game . Those are our in-person attendees .
But for others , they are just interested to see what happened